Hot Fashion Tips

In honor of the 30-anniversary jeans brand Diesel has decided to start the updated version of the official site and to open online-shop. Creative studio Yoox has helped in optimization and development of new portal’s design.

With the help of modern technologies designers have created special section named Diesel Style Lounge. Appearance 3D models allow visitors to see last looks from new Diesel collection in three-dimensional variant from different directions. Owing to several foreshortenings and a function of increment buyers can look at each thing in the smallest details.

«Development of the new site version has taken a lot of time. We needed about one year for optimization and design development. The main emphasis has been made on the interface and ease of work», - said the founder of the brand Renzo Rosso.

One of the main advantages of a site became an opportunity of personification of some Diesel products. For example, anyone now can invent his or her own design of a bottle for new perfume Diesel’s Fuel For Life, and then make an order.

The dress is not just a piece of clothing, it is - Event!

The dress remains a King of our clothes and a pearl in attire collection of every Woman. Each dress is associated with a significant event in a life, with the certain stage of female essence development. You may have holiday every day - it is enough to put on your favorite dress.

But there should be some dresses among clothes of the true lady. Even if you are not going to the Award Ceremony, you should have an elegant woolen dress for office, and bright silk one for a party, and original knitted for shopping, and the most important screamer - magnificent long dress Magic dress from alain manoukian for tremendous romantic evening!
A magic gift for the New Year - a long magnificent dress from alain manoukian. Exciting and sexual it causes insuperable desire to put it on at once and have an improbable, enchanting holiday.

One of the most successful fashion designers of the present Stella McCartney, who willingly agrees to participate in the most courageous creative duets and joint projects, has declared one of these days the next initiative. Now she has declared a tandem with well-known British jeans brand Notify.
An exclusive collection of fashionable jeans clothes «spring - summer 2008» will be offered within the framework of the new cooperation. Jeans of two styles – slinky seamless in “boyfriend” style with high waistline
- will be created in four color combinations, and all funds from their sale will go as a charitable contribution. The money obtained from the collection, will be handed to Marine Connection fund, the British organization engaged in protection of whales, dolphins and other rare ocean inhabitants.

Stella has already told that she actively works above this jeans collection in breaks between the approvals of new firm line clothes’ designs and work above collection of sports suits for Adidas.

Jeans Notify created by Stella McCartney can be bought from the beginning of December in all firm boutiques of the designer. The price for them will start from 400 US dollars.

She has put suits in a basis of her new autumn collection. In a new season the minimalism has became a priority, and suits from Karan “have hit the nail”, having turned to dresses-jersey. Mixture of matte and shining textures, and also contrast of bright chartreuse shades, blue and violet on a black ground became distinctive - and rather successful - characteristic of the collection.

The real hit of the collection became evening attires: dresses from shining thin atlas and silk with an open shoulder, jackets from organza and tweed, combined with skirts-midi. Collection has only a few trousers, though the practical glamour created by Karan in a combination of trousers and tunics with belts, is characteristic for New York designers’ collections.

Images of the 60s became the basis of Moschino’s autumn collection. The fashion show has been opened with a light coat from brocade, and then the designer herself has shown a sundress from thin golden leather, a short dark blue dress from taffeta and a coat from red atlas, having created young enough and stylish images. It is necessary to note, that the collection obviously was beyond Moschino’s standards.

If no arguments of experts from medicine can moderate our desire «to live in high-hilled shoes», let’s listen to advice of experts in the field of style and beauty. 
First, it is necessary to remember, that any footwear, even galoshes, - obliges, and high-heeled footwear obliges doubly. Infinite admiration and respect cause those who know well merits and demerits of their figure, can easily recognize it and choosing clothes and footwear are guided by common sense.

These ladies, irrespective of their constitution, never look ridiculously, and they are beautiful. Reason is one of elegance’s synonyms. There is no point to put on “stiletto heel” if we, for example, are not ready to give up a habit to stoop or droop the head.

And one more thing: the leg should be straightened entirely. Note, that the higher your heel, the more difficult to do it. 

Other aspect - girls, whose height is 178-180 cm, will look in high-heeled shoes as Empire State Building, and people have usually double attitude to skyscrapers. Therefore once again - long live prudence!

The anatomy of a foot is such that we will feel better not on a flat sole, but on a 4-5 cm heel. Such height provides optimum distribution of body’s weight helping to ligaments. Bearing area of a foot is very small - some tens square centimeters which bear considerable pressure even if you do not have excess weight.

The high heel irregularly distributes weight bearing, and part of a foot accounts for its three quarters. Each superfluous centimeter, from the sixth on, increases backbone burden by 10-15 kg, and pressure on toes - 25 %. As consequence, toes are deformed, especially big one. Those who go crazy with high-heeled footwear often have “knobs” on feet. And it is not simply ugly, but also painfully.

The backbone is also far from being delighted - the centre of body’s gravity is moved forward. The woman of fashion keeps balance due to an effort of feet, a waist and a neck. This can lead to headaches, heart disorders, breathlessness and pressure jumps, let alone more serious consequences - varicosity, developments of stagnation in the field of the distorted pelvis (intestines, urinary bladder, uterus, and ovary) and even barrenness. Therefore high-heeled defile is recommended not often than three times a week.

  
Peter Druker, one of the famous management theorists has noticed that «people do not buy footwear any more only to keep feet dry and worm. They buy it because footwear allows them to feel more courageous, womanly, severe, young, strong, charming or effective. Purchase of footwear becomes an emotional experiment. Today business sells more likely not footwear, but excitements and emotions».

It is difficult to disagree with it. The footwear for a long time has become not only a sign of a class characteristic and life style. And a heel is a favorite object of design experiments. Imagination has no limits, and in some models the owner can only stand, and not for a long.

The overwhelming majority of women prefer heeled footwear. The role of “stiletto heel” in seduction impossible to overestimate - imagine, for example, the girl dancing striptease in running shoes. If to look deeply, everything is even more interesting. It turned out that the women, who are putting on high heels, subconsciously aspire to be blended with the «golden section».

Parts of beautifully set-up human body are in the certain proportion. Partition of a body above a point of a navel is one of the basic parameters of the “golden section». Contrary to a developed stereotype, men are set-up much more proportionally, than women. Women don’t achieve perfection a little bit, and heels visually restore this proportion. But here it is also important to know when to stop. The belief «the higher, the better» - is rather disputable, especially if to speak about the harmony.

Leading European Fashion Houses will soon face serious rearrangements. There are some rumors that one of these days the Italian brand Versace has signed the new contract with Brazilian supermodel Gisele Bundchen on her participation in the next season campaign.

Earlier Versace production on pages of the world glossy editions was advertised by Kate Moss, whose services Donatella Versace this time has decided to refuse.

However Kate was not upset, as just before the news from Versace she has received even more favorable offer from the French Fashion House Yves Saint Laurent, which has invited her to be its face in the forthcoming collection. In its turn Yves Saint Laurent has decided to break the current contract with Gisele Bundchen to freshen the image of the House.

Thus, the leading world supermodels simply have exchanged places.

The accented staging this autumn and winter will touch even the most classical ensembles and will find reflection both in clothes, and footwear. Complex compositions created by designers unite expensive furnish from stones, pastes, velvet and tiny accent inserts. The main accent is made on a combination of materials: velvet and thick woolen cloth, lace and a metallized leather, wool and fur (first of all, astrakhan fur) and, certainly, textured leather. At the same time, laconic models are added with the original details made from fur, pastes, and feathers. The riches of furnish guarantee riches of a choice to all who has not got used to limit himself in magnificent footwear and also magnificent leather accessories.

Classics of the ascetic
As distinct from bright and exaggeratedly epatage appearance, European designers offer to look in a new season at a forgotten minimalism. This line of fashionable footwear will please those, who prefer classical style to many-sided luxury. The main theme is created by laconicism of forms and a worthy choice of traditional materials. Rare details only emphasize a modest and at the same time noble image of these models.

The ethnic theme will sound this winter season as strong, as it was past summer season. The only exception - hot motives of the Mediterranean countries are removed by the European trends. First of all – Nordic and Scandinavian. Northern motives were reflected in quiet colors and laconic proportions, and also in the choice of materials (the leading role is given to velour, mohair and fur - it also is the main detail of decor).

Many fashion houses have also gone to Russian theme which popularity with enviable continuity grows from collection to collection. This autumn and winter boots are generously decorated in Old Russian stylistics: rich fur lists, bright color accents (emerald, claret, scarlet, red), and magnificent embroidery.

At last, the British motives. It is very difficult to describe the style suggested by footwear designers this year, as well known British trends have received new filling. The style as if is given birth on a joint of two opposite worlds: riches of artistic bohemia and poverty of English working quarters; staging and opposite to it ascetism; opposition of luxury and brevity. On this thin border appeared collection of “new romanticism”: fur, leather,  tweed, jersey, rich deep brown and black colors.