Hot Fashion Tips

Plump waist
“To tighten” visually a waist will help high or low waistline. For example, a dress from Donna Morgan is created using high waistline, drawing attention to a cut by combination of two different fabrics.

“Heavy” bust
The choice of suitable neck of a dress will “balance” the top part of a body which looks too “heavy”. The best choice is deep or V-shaped neck. But don’t use the “sticky” fabrics or too rigid fabrics. Also avoid excessive decoration of top and a neck of a dress.

Small bosom
Actually, the most clothes better suits women with a small bosom. However if you want to give your bosom a visual volume, choose a dress decorated with frills or laces.

Excessive leanness
Bright colors and original patterns will compensate absence of forms and give some charm. Additional details – wide sleeves and, for example, a lace on a waist, will visually add some volume. Avoid “sticky” fabrics – they will accentuate thin hips.

Full hands
Don’t worry: thoroughly hiding this “defect” under clothes, you may nevertheless look womanly and sexually. The secret is in loose-fitting sleeves and light transparent fabrics which, for example, offers Tadashi. One more way out – various scarves, shawls, poncho.

Short stature
Secret of the elegant style of a short woman – by all means avoid excessive affectedness (for example, huge sleeves). A fitting dress, of one color and one fabric necessarily, will make you fascinating (velvet evening dress from Coldwater Creek). An advantageous element – the jewelry attracting attention to the face, and “serious” fabrics – for example, velvet.

Excess weight
If some excess kilos have spoiled your mood, an excellent way out will be – an evening dress of simple cut which will smooth lacks of your figure and will add some harmony. You should pay more attention to a waistline which can visually make you taller and slimmer as, for example, a dress from Lane Bryant. The best color in this case is black.

It has become proverbial that some lacks of a figure can easily be smoothed over with the help of correctly selected clothes. During the holiday time it is especially important. We offer you some advice – how to select a dress which will show you off. So, what dress to prefer, if you have …

Too wide shoulders
You shouldn’t hide all body under clothes, if you are discontented with the width of shoulders. Instead of it, you’d better choose the dress, having added some sizable details (as, for example, bright ribbon and a bow on a dress from BCBG). These details “will balance” your appearance.
But you’d better not to wear a dress with huge sleeves or long wide tops together with narrow trousers or a skirt, which will only emphasize wide shoulders.

Round hips
The best way “to balance” too round hips – to choose a dress with a skirt to a knee level. The skirt of a dress should be free, from “not sticky” fabrics to make less evident contours of hips. The top, on the contrary, should emphasize a neck and a breast. The contrast between a wide skirt and skin-tight top will draw attention to a waist.

There are persistent rumors in the Great Britain that Vivienne Westwood can for the first time for the last twenty years return on the London podiums with a new collection.

An extravagant designer, who has left her hearth and home in the beginning of 1980th and since then has not changed her habits to show the new creations during Paris Fashion Week, has decided to diversify the schedule a little. February session of the London Fashion Week can pass under aegis of Vivienne Westwood’s returning in the British capital with a new collection «autumn – winter 2007/2008». If it will happen, Vivienne Westwood will fill up the list of the most known English fashion designers who have come back from the European cities – during last seasons it was practiced by Stella McCartney, Matthew Williamson, and Luella Bartley. 

Besides it, Vivienne plans shortly to present to the public the reference book-album «Vivienne Westwood Opus» with her photos. Among those who posed for the known fashion designer, are an actress Helena Bonem Carter and supermodels Naomi Campbell and Kate Moss.

The head of Prada Fashion House Patrizio Bertelli has declared that the next year will be critical in business of the largest Italian company. First of all eyes of Prada’s management will be fasten on large marketing initiatives which will cause essentially new positioning of the brand in a society.

Prada House remained one of a few, not developing its Internet-site and not making grandiose advertising campaigns and interactive actions in mass-media and in cooperation with department stores and friendly brands, as got used to do its numerous competitors. Now, according to Bertelli, it is time of changes and revision of the marketing policy.

In an interview to Women’s Wear Daily Bertelli declared, that they were going to a new era of company’s history with considerable potential of development on the basis of the earned reputation

Prada will be assisted to carry out all conceived plans by the Italian creditor Intesa Sanpaolo SpA and coordinator Goldman Sachs and Co.

The American brand of fashionable clothes Banana Republic has unexpectedly declared opening of the first firm boutique in Europe. For the overseas launch of a brand the management of the well-known company, which also includes Gap and Old Navy, has chosen capital of the Great Britain London.

Experts consider that opening of a shop in the center of London in March 2008 will be determining for the retail-market and will entail a number of important changes.

After London, representatives of Banana Republic plan opening of their boutiques in Paris, Berlin and Tokyo. According to Anita Borzykovska, Gap’s director of marketing, it is a strategic step prepared by the company for some years. «We wait impatiently for opening of our boutique in London and customers’ reaction to our production. Depending on it we will work above expansion of our commercial policy», – has declared Anita.

According to the American mass-media TV studio HBO, which has exclusive rights for screening of Sex and The City has completed an agreement with company Cosabella, according to which the last has acquired the right of use of a brand «Sex and The City» in all own industrial lines.

Partnership of Cosabella and well-known movie keeps on for several last years, at that the company, being the famous manufacturer of lingerie, has personal contracts with Sarah Jessica Parker and Kristen Davis, who time and again appeared in a movie in clothes from Casabella.
In last season of “Sex and The City” the well-known heroines of a movie appear not only in body-cloth, but also in firm belts and vests from Casabella.

The popular mark of jeans clothes Pepe Jeans for a long time shows interest to creative work of Andy Warhol. And now the management of the brand has decided to create an exclusive collection of clothes inspired by creativity of the most exalted artist of the XX century.

One of these days Pepe Jeans has already received European license from Andy Warhol Fund to create the unique two-piece line of clothes: Pop, which is based on artworks of the master, and Factory, inspired by style of the artist and his followers and admirers. Both collections will be on sale only in Europe.

Company Pepe Jeans London is a brand, giving huge attention to innovative technologies and originality in everything it makes, – has declared the managing director of the company Nish Soneji.

The collection, which will consist of 250 items, will go on sale next August.

In the spring, if you wish to feel slack, but without the help of oversize silhouettes and grey color, look at Gant collection.

It has three lines: G.N.H. Collection, Rugger Collection, Ellio Gant Collection.

In G.N.H. Collection you will find female checked trousers in the length hardly below a knee, polo shirts, white trench coats, knitted dresses, short jackets, cardigans and shorts. Men’s collection has variety of shirts, cotton polo-piques, and also jackets, white jeans trousers, sweaters. A spring palette of colors in G.N.H. Collection is from dark blue and claret up to white and pink.  

Rugger Line in a new season has a spirit of travel: jeans with patches and knitted waistcoat in retro-style, classical waistcoat in combination with a white shirt and shorts for men. Girls can find in Rugger lengthened airy tops, tunics without sleeves, khaki color shorts, plush tolstovkas.

Elliot Gant could be an embodiment of casual chic concept. The European elegance is underlined with expensive fabrics, soft monochrome pastel tones and pure silhouettes. For men – light suits, long shorts, light jersey, for girls – satiny bright blouses, dresses with wrap over, long cardigans, short cotton jackets.

Tiffany&Co has a new collection of “sugar candy” jewelry from the eminent designer.

Daughter of Pablo Picasso – Paloma Picasso has created an amusing collection of rings and ear-rings from 18-carat gold decorated with large multi-colored gems – Stacks Rings. These are the transparent aquamarines, glazed chalcedonies, solar citrines, “sugar candy” amethyst and peridots. Cost of a collection varies from $ 950 up to $5500.

Besides Stacks Rings, Paloma Picasso has created for Tiffany&Co collections Loving Heart and Accessories. Loving Heart includes bracelets, ear-rings, rings, pendants from platinum, yellow and white gold and the silver, decorated with brilliants. The main motive of this collection is, certainly, a heart. Accessories – paper knifes, clips for money, trinkets, pens and even suspension brackets for a phone from silver.