Hugo Boss has changed the art – director
It became common for many fashion houses to change the creative directors in spring. The German Hugo Boss has decided to not lag behind and head for democratization and mass character of one of its advanced lines, having appointed on a post of art – director of the most popular Hugo line well-known Belgian designer Bruno Piters. Piters is known in his homeland Antwerp and in Europe for a rather successful brand of the same name.
It is necessary to note, that when at the end of 2006 Folker Keihele left the post of Hugo creative director, German fashion house management repeatedly discussed the urgent need of changes and new important assignments.
Simultaneously with the statement about the Bruno Piters assignment it became known that he will team up with the popular designer of sportswear Eyan Allen, who earlier created collections for such brands as Nike, Puma, Adidas and Ellesse in Europe. He has taken up a post of the creative director.
Both designers will come into office on June, 1.