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The world famous lady Victoria Beckham, applying for a rank of the successful designer, has got in a situation, which will make blush any figure of the fashion-industry. Jeans from line DVB of Victoria, which has appeared on counters of shops in the beginning of the last year, is hastily deleted from assortment of the American shops for too low break-even sales level.
Victoria assigned greater hopes to the female line of jeans DVB. In the beginning of 2007 narrow sexual jeans from Victoria, let out by company Rock&Republic, have appeared on counters of the largest shops of fashionable clothes in America, including Los Angeles boutique Fred Segal, where numerous stars like to do their shopping, and Kitson which also has got used to a frequentness of various celebrities.
First, as representatives of shops approve, sales went quite tolerably, however, the representatives of the letting out company required from Victoria to put on public jeans only from own collection, advertising and raising that a break-even sales level. Victoria has ignored the requirement and it became appreciable to be reflected in popularity of mark.
According to Fraser Ross, the owner of boutique Kitson, Victoria and people working on it began to ignore the request of representatives of shop to be to resolve the problems, arisen decrease in popularity of its jeans. In result Kitson’s and other shops’ administration decided to refuse from sale of DVB line.