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Jovovich-Hawk enters the mass market

March 6th, 2008

Milla Jovovich and Carmen Hawk Carmen Hawk, who some years ago have founded the fashionable brand Jovovich-Hawk, have decided to change the target audience and have signed the contract for cooperation with the largest American network of mass department stores Target, known for the low prices and an abundance of special offers.

Firm style of Jovovich-Hawk - multi-colored flower prints and soaring dresses - are henceforth available for the mass buyer. The first collection, which will be submitted in the special section devoted to the international fashion, will go on sale in all department stores and online-shops Target in March.

According to a newly-fledged mum Milla Jovovich, the new turn in development of her fashionable label will be favorably reflected in the further work of the company. «I am sure, that American women, who are not ready to spend thousand dollars for daily clothes, will take pleasure from our dresses», - admitted the fashion designer.


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