Gucci is the most coveted designer brand in the world
Gucci was named the most coveted brand in the world. Every fifth consumer would be ready to buy goods of this brand, if they were on sale at a reasonable price, informs Bloomberg referring to results of the survey carried out by company ACNielsen.
Two years ago similar ACNielsen’s research has shown, that the most popular design brands were Gucci and Giorgio Armani. In 2008 Giorgio Armani has taken only the fourth line together with Louis Vuitton, Christian Dior and Versace. The second place has got Chanel and Calvin Klein.
ACNielsen has interviewed 25 thousand consumers from more than 48 countries of the world. The most active respondents were from India and United Arab Emirates, who admitted (41% and 37% respectively) that they would prefer Gucci to twenty four other known brands.
Gucci belongs to the French concern PPR, which is engaged in manufacture of clothes and luxury goods. Besides Gucci, PRP owns Yves Saint Laurent, Stella McCartney, Boucheron, Sergio Rossi and a number of others.