Window-shopping: interactive shop windows replace sellers
Today it is difficult to find people who understand words “window shopping” literally. “Window shopping” has been always considered as an original entertainment during the city walk or as a preparation for the real shopping. Everything was like that until designer Ralph Lauren has not transformed window shopping into more fascinating pastime.
Now admirers of Ralph Lauren brand in London following New York inhabitants can buy clothes without entering the shop. London boutique is already the second shop of the American designer equipped with the unique novelty - the touch screen on a shop window. With the help of this device buyers can order the clothes they want to their houses.
The device works easy. You enter your home address with the help of the special touch keyboard located directly on a shop window, together with the information of a credit card. Well, though the designer asserts, that such innovations are more advertising tricks, rather than alternative to the real shopping, practice shows that many with pleasure use the new service.
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